In April 2018 I took a test. The result was quite shocking: 1,9. That’s when a sequence of changes in my life has started. I am design anthropologist, experience researcher and service designer as well as close-to-30 girl on a plant-based diet who is trying to make as aware and ecological consumer choices as possible.
What about my result? 1,9 – this is how many Earths we would need as a humanity if every single human being would make the same lifestyle choices that I do. At unpacking.design I want to create a space to show you companies, brands and people thanks to whom our result is getting closer to 1. That’s how much it should be.
Are you ready to take the test yourself?
Design is a human activity centered on problem-solving. I like this definition a lot, because it emphasizes that footwear, bicycle or mobile app designer should give a thought and question what kind of problem is the design she is working on trying to solve, at the very beginning of design process. That’s where (user) experience / UX researchers, just like me, inform the design with their findings.
Many user-centered research & design methods and techniques has been created to help designers dig into the core of the problem their so called “target audience” is dealing with on a daily basis. Thanks to user-centered design approach we are seeing more products that are useful, user-friendly and create positive user experience. What we are overlooking though, is the context in which all of those products are being manufactured, used and disposed once they loose their initial function and are labeled as “trash”.
“Ecological”, “environment-friendly”, “recyclable”, “not tested on animals”. Even though we can see more and more products with those labels, they are still in minority. Why the majority of goods that we use are contributing to shrinkage of natural resources, deforestation or people and animal suffering? Why solving problems of “target audience” through design means creating problems for other people and the environment?
I will be unpacking design here. I will show you how objects and goods we are using in our lives affect the not-so-well-being of our planet. I am envisioning a very near future where design community will be applying environment-centered design. Because all of us inhabit 1 Earth.